Ally Girone

Ally Girone

VP Marketing
PROFILE

As a Marketing Manager, I conceptualize and build compelling multi-channel marketing campaigns to support strategic objectives and business goals. My previous work at both small and Fortune 500 companies has led to numerous awards and recognition for my marketing expertise. I excel at leading projects from idea through execution, developing content that increases engagement, and analyzing key performance metrics. When not at my 9-5, you can find me frequenting sushi restaurants, watching animal rescue videos, or volunteering for my favorite local nonprofit.

CORE COMPETENCIES & SKILLS
• Brand Awareness
• Campaign Optimization
• Case Studies
• Collaborating Cross-functionally
• Content Development
• Content Management Software (CMS)
• Copywriting
• Customer Relationship Management (CRM)
• Email Marketing (Constant Contact, MailChimp, Mailerlite)
• Google AdWords
• Google Analytics
• Hootsuite (Certified)
• HTML (basic)
• HubSpot
• Lead Nurturing
• Multichannel Marketing
• Press Releases
• Print (Newsletters, Brochures, Direct Mail, etc.)
• Project Management Software (Smartsheet, Wrike, Basecamp)
• Reporting and Analytics
• Salesforce.com
• Sales Collateral
• Search Engine Optimization (SEO)
• Social Media Management (Twitter, Facebook, LinkedIn, Instagram)
• Trade shows
• Vendor Management
• Webinars
• WordPress

CAREER HIGHLIGHTS
• Named 2018 Philadelphia American Marketing Association (AMA) Rising Star

• Named first ever (2017) Aramark Young Professionals Member of the Year

• Awarded Aramark Platinum Award for breaking the company Global Client Survey Participation record by 12%. Award is given to 200 out of 270,000 employees annually.